We’re a city without an art museum–the Las Vegas Art Museum closed three years ago. The LVAM collection is set to be exhibited at various locations around the UNLV campus. But there are no plans in the near future for a single venue to display the collection.
The Smith Center for the Performing Arts is set to open on March 10th and is billing itself as the “heart of the arts.” While this amazing new addition to the culture of Las Vegas will feature public works of art by prominent local artists such as Tim Bavington, it will not really serve as a focal point for visual arts and artists in Las Vegas.
While we are a city with a vibrant, growing art scene, there is no single physical center of gravity for that scene. With the completion its visitor center set for early summer, The Neon Museum is poised to fill that void.
The museum, located Downtown, is currently rehabilitating the La Concha Motel lobby which will serve as the museum’s visitor center, but in addition to that space, there will also be space for events which will engage the art community and the community as a whole. The museum’s CEO and Executive Director Danielle Kelly says that programming is still in development. Nevertheless, she says, “I’m so excited for this to be a meeting place, not just for private parties, but for things like lectures,” she says. Kelly also says the museum is considering programming such as artist and writer residencies, performance, partnering with schools. “It’s not going to be a huge facility, but because we’re a project that celebrates a native art form, it is such an incredible opportunity to a place of pride for the local creative community. I think it’s important for us to be that. I hope to see us make that happen.”
Bill Marion, who is Chair of the museum’s Board, also sees the future as full of possibility for the community as the new center opens. He explains that the museum really functions in three ways: as an art gallery where people can learn about the history of neon as an artform, a museum about the history of architecture, and a museum about the history of Las Vegas. “However you want to view it–that becomes its priority. This museum will be a lot of things to a lot of people. Therefore, it will truly be a drawing point for people to come together for discussion, reflection, remembering, and for creating,” he says.
The simple fact of having a physical structure for people to visit without previously making reservations online, as visitors to the Neon Boneyard must do now, will also make it more accessible to the local public. Of the current visitorship level of approximately 1,000 visitors per month (although some months see as many as 1,700 visitors) only about 15% are from the state of Nevada. That number is approximately equal to those who visit from places outside the United States.
Says Marion, “The Neon Museum for a long time has been recognized as the best kept secret in Las Vegas. Lots of people have heard about it, but don’t know where it is…I think we’re going to see out of town visitorship skyrocket. Along with the Mob Museum and the rejuvenation of Downtown, we’re going to be bringing people from The Strip who wouldn’t otherwise come. We’re going to be a draw and an attraction. I think that will have the corollary affect of alerting residents to the fact that we’re here. I’m hoping that longtime residents who remember growing up with the Stardust and growing up with the Desert Inn will want to go there to remember their childhood. And for newer residents, I’m hoping that it will be the kind of museum that will allow them to recognize, ‘Wow! Las Vegas really does have a history that I can be proud of.’”



